OUR TEAM
OUR FOUNDER
VERAWATY BUDIYANTO, ST., M. NLP
Verawaty is a Bachelor of Architecture at Petra University. She left her profession as a contractor and interior designer in 2004 to join Celebrity Fitness in Surabaya. Thus, she began to develop a love for the fitness industry. Apart from Celebrity Fitness, she also worked as Branch Director for Clark Hatch International for 6 years and Golds Gym Indonesia as District Business Manager for 2 years.
Realizing her role as a mother, having a job that requires travelling to 5 different cities every month creates communication issues with her kids, Therefore, she decided to quit and start Urban Athletes at the end of 2016,
Urban Athletes was founded with the tagline ‘International standard local gym’ to show Verawaty’s love for the motherland. She realized that the quality of the work of the Indonesian people is as good as foreigners. Therefore, she has a dream to make Urban Athletes a gym enterprise founded and managed by the first nation’s children who can compete and even excel compared to gyms managed or founded by foreigners.
In 2020 she initiates the first Indonesian Fitness Entrepreneurs Association and gathers all the big fitness brands in Indonesia to unite to voice the interests of the fitness industry to the government. Today PPKI has become partners with the government, helping them better understand the rapid growth of the fitness business in Indonesia.
Verawaty invited to be one of the panellists in the World Health, Fitness and Wellness Festival in Singapore 2022. FIT Summit is the business network for health, fitness, wellness and sports brands & execs in Asia-Pacific, sharing her opinions about Designing future clubs and active spaces - what will they look like physically and digitally. This was international recognition of her whereabouts. In her leadership not only did Urban Athletes survive through the pandemic by not closing any of its club, In 2022 Verawaty and Urban Athletes’ team created “Fitnessworks”, a Fitness brand that provides premium quality budget gym services that focus on the use of digital technology in its operational system. A brilliant Gym concept that with a very minimal investment, Fitnessworks will attracts lots of investors to invest in fitness business, thus it can absorb more human capital with fitness background to increase Indonesia’s Fitness penetration.
OUR TEAM
Bersama tim yang profesional dan memiliki inovasi dalam bidang fitness, kami yakin bahwa bisnis ini akan menjadi lebih baik bersama tim yang berkompeten. Mari berkenalan dengan mereka!
ACHMAD SYAMSUL FARIH
Syamsul who has a passion for the fitness world is seriously pursuing this field. He took a lot of training to get certification to support his ability as a Training & Development Manager. Prior to joining Urban Athletes, he was part of Celebrity Fitness and Gold's Gym. Syamsul hopes that with his ability and commitment, he can manage the team to always give the best.
CERTIFICATION:
- FISAF Course In House Celebrity Fitness
- NASM Course In House Celebrity Fitness
- Boxing Kick Boxing Course In House Celebrity Fitness
- Functional and Accesaries Training in House Celebrity Fitness
- Personal Trainer Level 2 Celebrity Fitness
- Gold’s Gym Foundation
- ACSM Course In House Gold’s Gym
- ACE Course In House Gold’s Gym
- CPR Course In House Gold’s Gym
- TRX Course In House Gold’s Gym
- Accesories Training (Kettle Bell, VIPR, Bosu Ball Sand Bell) In House Gold’s Gym
- Personal Trainer Level Silver Gold’s Gym
- Indonesia Personal Trainer Development by Primafit Academy
- The First Healthy Living Seminar By APKI
- ASM Course
- Basic Life Support Certification By PMI
- The First Healthy Living Seminar By APKI
- NNLP Master Practitioner
EKO TRIYONO
Being in the field of work marketing, both offline and online marketing for more than 13 years, has become Eko’s provision to continue to innovate to open up new market opportunities following the changing times, especially in the Business Fitness Industry. Eko’s skills in building systems and data analysis make it easier for him to develop the marketing team.
CERTIFICATION:
- Fitness Consultant Golds Gym Bandung
- Sales Manager Golds Gym Bandung
- Fitness Business Manager Urban Athletes
- District Sales Manager Urban Athletes
- Digital Marketing Specialist
- Certified Basic Life Support by PMI
- Sales Fundamental certification by Gratyo
- Advance Brand and Branding Transformation Certification by Gratyo
NAUNG PUDI MEI RIVO BARUMALANG
As a result of his passion and ability, Rivo is one of the people that the company can be relied on. He never stops learning and sharing knowledge to manage and train the team. Rivo also has various certificates to support its expertise and credibility. In addition, he is a very professional person in his work, so he can manage the entire team as well as possible.
CERTIFICATION:
- Certified Basic Life Support by PMI
- Sync by Strong Nation
- Bosu Pilates
- Peter Twist Functional Training
- Kettlebell
- TRX
- VIPR
- DINAMAX
- BLS
- AFC
- Goifex RumbleRoller
Hannah Legawa
Enjoying the arts and the hustle and bustle of an event for a long time, Hannah who studied at Curtin University of Technology, Perth, Australia as a Bachelor of Art in Multimedia Design, as a student, began to be involved in many activities and social events on campus. She finds that she enjoys building and maintaining a positive public image for an organization by creating media, press releases, and other communication designs. In 2008, he returned to Indonesia and worked as a visual arts teacher at Ciputra School for a certain period. Even thou She owns an Advertising Company, she fell in love with the dynamic of the fitness Industry, she let her husband runs their company and Partner up with her best friend Verawaty Budiyanto. Hannah is focused on Urban Athletes and is ready to take the Urban Athletes Enterprise to become the market leader in Fitness in Indonesia.