A NATION WIDE SUPPORT NETWORK

Our ownership and management team has over 16 years of cumulative experience, and we’re committed to the success of every Franchisee. We’re always just a phone call, email, text or tweet away. Our team of fitness industry professionals will provide the operational support, guidance and troubleshooting you need to remain successful in the constantly changing  fitness market.

As a Franchises, you’ll have the ability to connect with and learn from all other Urban Athletes Franchises through a variety of formats and forums, including:

  • Live, virtual and peer-to-peer training.
  • A private owner’s forum on Facebook.

In-person at the annual URBAN ATHLETES Convention.

BUSINESS AND OPERATIONAL SUPPORT

At URBAN ATHLETES, you’re never in it alone. We’re dedicated to providing all of our Franchisees with powerful tools for improving their business operations, including:

a financial modeling and planning

that provide you with the operating benchmarks to ensure success

Access to our Preferred Vendor Program

and the special pricing, terms and other benefits which it offers

access to our state-of-the-art website,

social media platforms and other traditional/ digital lead-generation resources

A NATION WIDE support network

so you can learn from franchisees and operators (COMING UP)

A comprehensive set

of available marketing services to drive membership sales

The annual URBAN ATHLETES GALA DINNER

(Coming Up)

Ongoing training and education

for you and your staff, including fitness and business programming to ensure you are the fitness authority in your market.

Real estate services,

including help selecting the right location and negotiating the lease

An on-line member enrollment system

that brings new members to your gym

Branding and buildout services

to help create the best URBAN ATHLETES CLUB possible for your area.

For most locations,

an exclusive recruiting territory around your gym

ANCILLARY REVENUE SOURCES

Memberships will always be the biggest driver of gym revenue, but we’ve developed several programs that give your members greater value and options, while strengthening your bottom line.

  • As a Franchisee, you’ll have the option to add a ATHLETES CAFÉ, our branded smoothie bar, to your gym.
  • You’ll also have the opportunity to offer the URBAN ATHLETES branded Group Exercise Program (UGX) to your Members.
  • PROSHOP retail installations typically carry our popular and attractive licensed apparel. Additionally, you can offer your members a variety of high-quality products such as branded weight lifting accessories, water bottles, gym bags, and much more.
  • PERSONAL TRAINING can be a rewarding offering. Our guidance and programing will allow you to maximize this important secondary income stream.

VALOR & THE FALCON is our signature small group exercise program for members and an ongoing training and education program for gym owners and their staff. VALOR AND THE FALCON allows for greater revenue opportunities and improved member retention.

BRANDING, MARKETING, AND ADVERTISING SUPPORT

We’re always working to build brand awareness, and to provide our Franchisees with high- end creative materials for promoting their gyms. Our multifaceted, multimedia approach consists of:

New advertising campaigns

multiple times per year

An ever-growing library

of customizable marketing materials

Digital marketing support services,

including search engine optimization, paid advertising campaigns and more

Social Media content and support services

to keep your audience engaged

Television commercials for use

in your local market, for a one-time fee

Our URBAN ATHLETES
“Brand Ambassador Program”

that recruits actual Urban Athletes gym members and puts their big dreams and inspirational stories in the spotlight

Best of all, our corporate
creative department

is your creative department – free of charge. Franchisees have access to a wide range of creative services, including:

  • Facility branding recommendations, including before & after renderings
  • Custom design and copywriting for print and web applications such as posters, mailers, brochures, Social Media graphics, and more
  • Assistance with your custom Urban Athletes Social Media & website
  • Whatever the project, we can help create a wide variety of world-class marketing and creative materials that will resonate with your target demographic.
ONGOING TRAINING & HUMAN RESOURCES DEVELOPMENT URBAN ATHLETES ACADEMY

As what we said earlier that we are super committed to our teaching and management quality so in 2020 we summarized all of our training in one URBAN ATHLETES ACADEMY

In URBAN ATHLETES ACADEMY you will learn to become:

  • Certified Personal Training
  • Functional Training Certification
  • Kettle Bell Training
  • Postural Analysis Workshop
  • Fitness Test Workshop
  • Matt Pilates Workshop
  • Rehab


  • Fitness Management Training
  • Fitness Operation Training
  • Fitness Sales Training
  • Sales Management Training
  • Group Training Programming
  • The Circuit Certification

In URBAN ATHLETES ACADEMY you will learn to become:

  • Certified Personal Training
  • Functional Training Certification
  • Kettle Bell Training
  • Postural Analysis Workshop
  • Fitness Test Workshop
  • Matt Pilates Workshop
  • Rehab
  • Fitness Management Training
  • Fitness Operation Training
  • Fitness Sales Training
  • Sales Management Training
  • Group Training Programming
  • The Circuit Certification